Agricultural Marketing Information System1

Market information is an important facilitating function in the agricultural marketing system. It facilitates marketing decisions, regulates the competitive market process and simplifies marketing mechanisms. Agricultural Marketing Information System (AMIS) reduces business risks of farmers, sellers and traders. AMIS is a process of gathering, processing, storing and using information to make better for agricultural marketing decisions. I hope the contents of this reference book would go a long way in guiding the students, academicians, policy makers, administrators, economists, extension workers researchers and managerial personnel to develop, such policies and programmes which would help the stakeholders in improving their knowledge level and different aspects of agricultural marketing information system. The book is divided into different chapters that dealing with all the relevant topics. All these chapters have been presented in a logical sequence, simple, lucid style with full emphasis on basic concepts of the subjects. This book has signify and confirm provide basic knowledge about AMIS an indicator for agricultural development. I hope that this will be a useful addition to the discipline of agricultural marketing.